Convert Visitors Or Die

Getting people to your web site has to be the hardest and most expensive proposition any site is faced with. Search Engine Optimization SEO is often difficult and highly competitive and requires ongoing work. PPC (Pay Per Click) advertising or other ad methods also require a lot of time money and effort. Both efforts will pay off depending on each marketers skill.

Most sites aren’t lucky enough to grow through word of mouth, so what do you do when they come?

Each visitor to your site should be considered precious. Most surfers will give you a small portion of their time to pull them deeper into your site and perhaps enquire about your product offering.

Visitors are also delicate, and can be scared or turned off by the slightest things. Site design, navigation, product descriptions, copy have to all be just right to convince the visitor to stay and convert to a lead, sale or registration.

As much time should be spent analyzing visitor behavior as it is bringing traffic in. Sites that don't pay attention to conversion rates risk becoming extinct, or lose valuable business that may be already on the table.

Basic tips to improve conversion rates include:

Quick loading – make sure your site loads quickly. Sites that take too long turn people off and they may not wait for the entire page to load.

Avoid Flash Home Pages – flash home pages are nice if you are a flashy company, but most people don’t like wasting their time waiting for something to load when they have never visited you before. Save it for more relevant areas, like product demonstrations or presentations.

Navigation – don’t make it too confusing, navigation should be easy to find and well organized

Content – make sure the page where the user first lands is relevant to the ad, is written well and designed to draw the visitor in

Copy – make sure the copy is well written and has enough appeal to draw the visitor further

Shopping Carts – have shopping carts well designed and not too cumbersome. Most users leave web sites and abandon their carts, never making a purchase.

FAQ (Frequently Asked Questions) – make sure you have a good FAQ section that covers customer concerns.

Third Party Certification - one of the biggest issues today is trust. With all the concerns about internet fraud or privacy issues, web visitors wonder how much they can trust the site they are dealing with. Companies that provide third party certification like Ewebsecure.com help bridge the trust gap. Certification web seals have been able to improve conversion rates by up to 20%. Some sites are also able to track the amount of times web surfers click on the certification seals, proving visitors really do care. Low cost and easy to implement, the addition of this tool to your arsenal is a must have low risk proposition.

Experiment – Try different tactics and compare it to the performance as it would have been without. Certain tools offered by PPC advertisers allow advertisers to track conversion rates and determine their success. These tracking methods can help you gage changes in your web design vs. conversion.

Stats Program – have a good statistics program to monitor traffic and watch it weekly for trends. This can help you understand what people are looking for and what they are not.

A well designed site goes a long way towards converting hard earned web traffic. Successful companies spend time constantly monitoring visitor behavior which is a critical ongoing task. More attention should be paid in converting visitors then effort is usually put into. If you can raise conversion by just a small percentage, it can mean huge differences in sales.

Ewebsecure provides third party certification services that have proven effective in boosting web site conversion rates by up to 20%. Learn more about our products and how they can benefit you. Use Privacy Secured™ and Fraud Secure™ to boost your business today.

For more information on "What Is A Conversion Rate" click here.